Facebook page or website?

Updated November 2026

What Facebook does well

A Facebook page is good for news, photos, offers and conversations with people who already know you. Posting is quick, and your followers see updates in their feed. For keeping regulars in the loop, it’s hard to beat.

Where it falls short

• Not everyone uses it. Some customers don’t have an account, and some won’t click through a login prompt to see your page.
• Information gets buried. Your prices, services and opening hours sit under weeks of posts, and the important details are hard to find.
• You don’t control it. Facebook decides how your page looks, who sees your posts and what rules apply, and it can change them at any time.
• It’s weaker in search. When someone searches for what you do in your town, a clear website page is more likely to answer the question directly.

What a website adds

A website gives you one reliable place for the things people need before they visit or call: what you do, what it costs, when you’re open and how to reach you. It works for everyone, logged in or not, and you decide what goes on it.

It also looks more established. Many people check for a website before trusting a business they haven’t used before.

Use both

The best setup for most local businesses is both. Keep your Facebook page for day-to-day news, and link it to your website for the details. Put your website address in your Facebook “About” section, and a link to your Facebook page on your website.

We link to your page rather than embedding your feed, because embedding a Facebook feed adds Facebook’s tracking to your site and would mean a cookie banner.